What is WPC exactly?

What is WPC exactly?As the WPC category emerges, specialty dealers are faced with a few challenges, from explaining the features and benefits of the new category to customers to effectively merchand

As the WPC category emerges, specialty dealers are faced with a few challenges, from explaining the features and benefits of the new category to customers to effectively merchandising this classification of product.

What is WPC exactly?The “w” stands for wood, but the fact is the majority of WPC-type products entering the market today do not contain wood. WPC is a composite material made of thermoplastics, calcium carbonate and wood flour. Extruded as a core material, it is marketed as being waterproof, rigid and dimensionally stable. In an effort to differentiate their products, suppliers are branding their WPC offerings with names such as enhanced vinyl plank, engineered luxury vinyl flooring and waterproof vinyl.

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