Where is the best place to merchandise WPC in the retail showroom?

Where is the best place to merchandise WPC in the retail showroom?Most manufacturers regard WPC as a subcategory of LVT. As such, it is likely to be displayed among other resilient and/or LVT products. Some retailers have WPC displayed between laminate and LVT or vinyl since it is the ultimate “crossover” category.

Jim Mudd, president of Sam Kinnaird’s Flooring in Louisville, Ky., merchandises WPC in the laminate section. “I consider WPC laminate even though I don’t think it matters,” he said. “All I care about is that the product is waterproof and quiet [underfoot].”

What is the future potential of WPC?Is WPC a fad or the next big thing in flooring? No one can know for sure, but indications are this product offers great potential. “It absolutely can become the dominant player,” said Eric Mondragon, hard surface buyer for R.C. Willey Home Furnishings, with 13 locations in four Western states. “WPC is what the LVT category has evolved to, although I still see the need for traditional dry-back LVT for multi-family and commercial segments of the market.”

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